How Chevy Made Their Mark in the Muscle Car World

How Chevy Made Their Mark in the Muscle Car World

1967 Chevrolet Camaro RS in Bolero Red
By Sicnag (1967 Chevrolet Camaro RS) [CC BY 2.0 (], via Wikimedia Commons
When it came to putting powerful muscle cars on the streets, Chevrolet was not to be out done. Between 1960 and 1972, during the classic muscle car era , Chevy brought out 2 powerful cars that hit the muscle car arena and became premier muscle cars of choice for lots of muscle car fanatics. Those 2 cars were the the Impala and the Chevy Camaro.

Unlike a racing car, a muscle car is made for the road. The powerful engine combined with the sleek look is designed to dominate the street scene and look great doing it too.

Every car maker had a plan to get a piece of the exploding muscle car craze. It was when in 1966 Chevy introduced the Camaro, it for essentially, conquered the market.

The Chevrolet take on the Camaro was fully prepared to give the similar muscle cars from their competition quite a run for their money. While the Ford Mustang and the Pontiac Firebird were serious muscle car models, the Chevy Camaro was totally capable of stealing their thunder.

The Chevy Impala hit the muscle car scene a little earlier and from the design phase on out, it was a car that exemplified quality design at any cost. Small wonder it became one of the cars to own when muscle cars ruled the roads.

It seemed that some muscle cars took pride in being no frills, stripped down power vehicles. The Impala, however, was able to give other cars on the road some competition and do so in fine style and luxury for its owners to boot. That made it a tremendous temptation for car buyers with some muscle cash burning a hole in their pockets.

Both of these muscle vehicles has gone on to hold their popularity with every new generation of muscle car fans. While GM stopped production of the Impala in 1996, it was not long before that the company realized the need to bring it back in 2000 to a muscle car community that was eager to enjoy the design of this get looking muscle car again.

Similarly, the Chevy Camaro has continued to enjoy popularity and it has become a classic example of power and luxury in one fantastic vehicle. It seemed clear that Chevrolet was ready to dominate the muscle car world from the get go and they have no intention on yielding that dominance any time soon.

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