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The AMX Carved Its Own Niche

The AMX Carved Its Own Niche
by: William Jason

1968 AMC AMX 390
1968 AMC AMX 390 image By CZmarlin — Christopher Ziemnowicz, (Own work) [Public domain], via Wikimedia Commons

The AMX is famous for being a touring sports car that was made by the American Motors Corporation or AMC around the years 1968 to 1970. There was a continued increase in the making of muscle cars around this time. There was also a demand for more high-performance luxury cars or GT in style and approach than the real sports car. Thus the AMX muscle car was launched to the market in order to compete with the Chevrolet Corvette, which was the only two-seater muscle car in the US during that particular period. However, the AMX really had its work cut out if it wanted to steal the spotlight from such a famous and beloved car. While it didn’t succeed, the AMX did carve out a nice niche for itself.

The name AMX came from the code of ‘American Motors eXperimental’ that was used on a concept vehicle as well as on 2 trial products that were shown on the ‘Project IV’ car which was used back in 1966

The AMX engine was a high-compression medium block 390 cubic inches, with a V8 that was optional. The car offered a great performance in spite of its affordable price. Although it had proved its outstanding performance and received an overwhelming reception from the media and car enthusiasts, the sales of AMX never increased. However, the automaker had better and larger objectives – to refocus the image of AMX on quality performance as well as to attract younger customers to visit their dealer showrooms. Fortunately, these broader goals were achieved successfully.

The manufacturing of the AMX’s muscle car was halted after three model years. And this resulted in the transfer of the present AMX signature design to a higher performance version of its four-seat sibling through 1974, which was known as the Javelin..

In 1965 when the original AMX models were modified by the American Motors Corporation, it was done with the use of the sophisticated styling studios under Charles Mashigan, the creative director. Robert Evans was the one who requested the AMX car to be put into the assembly immediately and this started the development programs for the production of the muscle car. Those special programs consisted of an enhanced Javelin and an entirely new car that was bodied with fiberglass. The enhanced Javelin was chosen in order to allow AMC to utilize its unibody assembly expertise and available technology to create quite an inexpensive adjustments to the Javelin.

About The Author

William Jason has admired classic cars ever since he was a young child and you can read his blog at: http://musclecarmonster.com
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Is Your Muscle Car Cool Enough?

Is Your Muscle Car Cool Enough?
By Robert Kibbe

AMC-AMX (Orange Julep) image by Bull-Doser (Own work) [Public domain], via Wikimedia Commons
AMC-AMX (Orange Julep) image by Bull-Doser (Own work) [Public domain], via Wikimedia Commons
Ahh, to be cool. Little kids grow up having no concept of “coolness”, and then they hit the 6th grade. From that point on, being “cool” is on the top of their to-do list. Muscle cars are perpetually cool. They’ve been cool since day #1, and their legend has grown ever since. A friend of mine (who grew up in the 1960’s) recently commented that there is nothing on the road as cool as a muscle car, and he said it in a way that that made it seem as certain as the fact that 2+2=4. The question I wonder is, how do you know if your muscle car is cool enough?

Just like the hallways of high school, one could argue that there is a pecking order of coolness when it comes to muscle cars. Being popular seemed to help make some people cool, but many cool people were never popular. Muscle cars are the same way. (As a side note I’ve seen a few of the popular kids from high school later in life…..and they don’t seem quite as cool as I remember.)

Having a popular model car (like a Mustang) gives it an instant coolness factor, while having a less popular model leaves it up to the car’s merits to determine it’s coolness. Let’s take a look at 3 muscle cars in particular and judge the Cool Factor…and then you can determine if it’s cool enough for you to drive!

Car #1 – 1st Gen Camaro (1967-1969)

1st generation (1967-1969) Camaro’s were popular the day they were unveiled. They were Chevy’s answer to the Mustang and were similar in that they were built off of an economy car (the Chevy II…where as the Mustang was built off of the Falcon). You could get one with a small block, a big block, one ready to drag race, or one ready to run the road course (Z/28 style). Just order it up and be sure to book a date for Friday night…which won’t be hard to do. They’re still popular today and are one of the most sought after by collectors and hot rodders.

High School Equivalent: The QB of the football team. Athletic. Great looking. He can bench press….uh, a Camaro. Girls dig that.

Car #2 – 1966-67 Dodge Charger

Early generation Mopars are kind of the Apple ‘Mac’ of muscle cars. A small percentage of muscle car guys love them with utter devotion and would drive nothing else. To them, driving a Ford or Chevy would be like cheating on their wives. That being said, the ’66-’67 Charger is a very cool car just from a styling and feature standpoint – the gauges alone are awesome – but it’s not for everyone. It didn’t sell with the popularity of the ’68-’70 models (or live on eternity thanks to the Dukes of Hazzard), but it does have it’s fans and can definitely hold it’s own against the competition.

High School Equivalent: The Captain of the Drumline. Not everyone knows him, but those that do know he’s got rhythm from head to toe. He’s jammin’ on drums with his buddies 24 hours a day, 7 days a week.

Car #3 – AMX

And then there is that other guy. American Motors cars were always kind of a fifth wheel. Some of their passenger cars were dorky looking (the Pacer, the Gremlin, the Matador, etc.), but the AMX was genuinely good looking. It was just a little different than the norm, mainly due to it’s short wheel base (VERY short) and the fact that it was a 2-seater!

High School Equivalent: That one guy that wore a leather jacket and shades. No-one knew his name. I think he’s a famous artist now.

Summary:

So just why is it that we’re trying to determine if a muscle car is cool enough for you to drive? Well, quite honestly…what other reason would you have to drive one? They’re brash, noisy, smelly, and can be hard to drive at times. They hate being driven slowly and give you feelings of sheer joy and simultaneous terror while being pushed to the limits. They need constant wrenching and “tweaking” just to stay in fighting shape. Why on earth would you put up with all of that when you could drive a nice happy Toyota Camry? You know why….because just like the Fonz, muscle cars are cool, and coolness rubs off. So, in the end, if you think your muscle car is cool – it is. That’s all that matters. It’s cool enough. Remember though, if it’s popular, it’s probably already cool, but just like high school….some of the coolest people were never popular.

Robert Kibbe
The MuscleCar Place – Great Muscle Cars for Sale
http://www.themusclecarplace.com

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